{"id":1130,"date":"2021-10-19T17:58:14","date_gmt":"2021-10-19T15:58:14","guid":{"rendered":"https:\/\/express-as.dk\/?page_id=1130"},"modified":"2024-12-18T09:41:10","modified_gmt":"2024-12-18T08:41:10","slug":"personaliseret-kommunikation","status":"publish","type":"page","link":"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/","title":{"rendered":"Personaliseret kommunikation"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#536471″ background_image=”https:\/\/express-as.dk\/wp-content\/uploads\/2021\/04\/brand-identity.jpg” custom_padding=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Bebas Neue||||||||” header_font_size=”150px” header_line_height=”0.9em” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_font_size_tablet=”80px” header_font_size_phone=”48px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1em” header_line_height_phone=”” header_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

PERSONALISERET KOMMUNIKATION<\/h1>\n

[\/et_pb_text][et_pb_divider color=”#E51620″ divider_weight=”12px” _builder_version=”4.16″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”30px||||false|false” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_font=”Bebas Neue||||||||” header_2_font_size=”80px” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|tablet” box_shadow_horizontal_tablet=”-83vw” box_shadow_horizontal_phone=”” box_shadow_horizontal_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Oms\u00e6t data til markedsf\u00f8ring og kunde-kommunikation med effekt<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_divider color=”#E51620″ divider_weight=”12px” _builder_version=”4.16″ _module_preset=”default” width=”30%” custom_margin=”0px||0px||false|false” custom_padding=”0px||2rem||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Viden om kunden essentiel. Jo bedre du er til at tale til kunden ud fra hans eller hendes demografiske profil, k\u00f8bsadf\u00e6rd, interesser, behov, jo bedre resultater f\u00e5r du. Foruds\u00e6tningen er, at du b\u00e5de har styr p\u00e5 dine data og kan bruge dine data \u2013 og oms\u00e6tte dem til praktisk markedsf\u00f8ring der skaber effekt.<\/p>\n

Hos Express hj\u00e6lper vi vores kunder med at skabe individuelle budskaber ved hj\u00e6lp af data. Vi s\u00f8rger for, at det rigtige budskab rammer den rigtige modtager p\u00e5 det rigtige tidspunkt. Vi s\u00f8rger ogs\u00e5 for at registrere responsen og for at levere det, du har lovet. For slet ikke at tale om at gemme de nye data, som s\u00e6tter dig i stand til at kommunikere endnu mere m\u00e5lrettet n\u00e6ste gang.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/express-as.dk\/wp-content\/uploads\/2021\/05\/Direct-Mail_top_web.jpg” title_text=”Direct-Mail_top_web” admin_label=”Image” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_font=”Bebas Neue||||||||” header_2_font_size=”80px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0.5rem||false|false” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|tablet” box_shadow_horizontal_tablet=”-83vw” box_shadow_horizontal_phone=”” box_shadow_horizontal_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Det rigtige budskab med Direct Mail til den rigtige modtager<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#E51620″ divider_weight=”12px” _builder_version=”4.16″ _module_preset=”default” width=”30%” custom_margin=”0px||0px||false|false” custom_padding=”0px||2rem||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Udsendelse af en Direct Mail er ofte et printet brev med adresse sendt i en konvolut evt. med en brochure. Men det kan i virkeligheden have n\u00e6sten alle de former, som fantasien og postv\u00e6snet tillader. Fx en personlig Direct Mail forsendelse, som er pakket i et papr\u00f8r eller i en anden 3-dimensionel emballage \u2013 eller m\u00e5ske et personligt salgsbudskab, som indg\u00e5r i din fakturaudsendelse.<\/p>\n

Uanset hvordan du v\u00e6lger at sende Direct Mail ud, opn\u00e5r du de bedste resultater, n\u00e5r modtager opfatter dit budskab som relevant og vedkommende. At sende Direct Mail til alle modtagere med det samme budskab p\u00e5 samme tid er sj\u00e6ldent vejen til gode resultater og god \u00f8konomi.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 10%|rgba(0,0,0,0) 100%” background_color_gradient_start=”#000000″ background_color_gradient_start_position=”10%” background_color_gradient_end=”rgba(0,0,0,0)” background_image=”https:\/\/express-as.dk\/wp-content\/uploads\/2021\/04\/brand-identity.jpg” parallax=”on” custom_padding=”10vw||10vw||true|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#E51620″ custom_padding=”60px||50px|50px|false|false” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” box_shadow_style=”preset4″ box_shadow_horizontal=”30vw” box_shadow_vertical=”0px” box_shadow_color=”#E51620″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Bebas Neue||||||||” header_2_font_size=”80px” background_layout=”dark” max_width=”700px” animation_style=”slide” animation_direction=”right” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Skal vi hj\u00e6lpe dig med direkte markedsf\u00f8ring?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” background_layout=”dark” max_width=”620px” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Vi ved, hvad der skal til for at skabe resultater! Uanset om det er masseudsendelse eller personaliseret materialer.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/kontakt-ny\/” button_text=”F\u00e5 1 times gratis sparring” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#E51620″ button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”4px” button_font=”Bebas Neue||||||||” button_icon=”$||divi||400″ custom_margin=”||||false|false” custom_padding=”15px|40px|15px|40px|true|true” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/download-den-hurtige-guide-til-direct-mail\/?et_fb=1&PageSpeed=off” button_text=”Download vores guide” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#E51620″ button_bg_color=”#ffffff” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”4px” button_font=”Bebas Neue||||||||” button_icon=”$||divi||400″ custom_margin=”||||false|false” custom_padding=”15px|40px|15px|40px|true|true” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

PERSONALISERET KOMMUNIKATIONOms\u00e6t data til markedsf\u00f8ring og kunde-kommunikation med effektViden om kunden essentiel. Jo bedre du er til at tale til kunden ud fra hans eller hendes demografiske profil, k\u00f8bsadf\u00e6rd, interesser, behov, jo bedre resultater f\u00e5r du. Foruds\u00e6tningen er, at du b\u00e5de har styr p\u00e5 dine data og kan bruge dine data \u2013 og oms\u00e6tte dem […]<\/p>","protected":false},"author":5,"featured_media":0,"parent":1158,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1130","page","type-page","status-publish","hentry"],"yoast_head":"\nPersonaliseret kommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personaliseret kommunikation\" \/>\n<meta property=\"og:description\" content=\"PERSONALISERET KOMMUNIKATIONOms\u00e6t data til markedsf\u00f8ring og kunde-kommunikation med effektViden om kunden essentiel. Jo bedre du er til at tale til kunden ud fra hans eller hendes demografiske profil, k\u00f8bsadf\u00e6rd, interesser, behov, jo bedre resultater f\u00e5r du. Foruds\u00e6tningen er, at du b\u00e5de har styr p\u00e5 dine data og kan bruge dine data \u2013 og oms\u00e6tte dem […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"Express\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/expressas2630\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T08:41:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/\",\"url\":\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/\",\"name\":\"Personaliseret kommunikation\",\"isPartOf\":{\"@id\":\"https:\/\/www.express.dk\/#website\"},\"datePublished\":\"2021-10-19T15:58:14+00:00\",\"dateModified\":\"2024-12-18T08:41:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.express.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forside (tidligere)\",\"item\":\"https:\/\/www.express.dk\/?page_id=1980\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Direct Mail og Marketing\",\"item\":\"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Personaliseret kommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.express.dk\/#website\",\"url\":\"https:\/\/www.express.dk\/\",\"name\":\"Express\",\"description\":\"Eksperter i Business Print og Direct Mail\",\"publisher\":{\"@id\":\"https:\/\/www.express.dk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.express.dk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.express.dk\/#organization\",\"name\":\"Express\",\"url\":\"https:\/\/www.express.dk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.express.dk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.express.dk\/wp-content\/uploads\/2022\/11\/expresslogoblue.png\",\"contentUrl\":\"https:\/\/www.express.dk\/wp-content\/uploads\/2022\/11\/expresslogoblue.png\",\"width\":946,\"height\":376,\"caption\":\"Express\"},\"image\":{\"@id\":\"https:\/\/www.express.dk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/expressas2630\/\",\"https:\/\/dk.linkedin.com\/company\/express-a-s-2630\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personaliseret kommunikation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/","og_locale":"en_US","og_type":"article","og_title":"Personaliseret kommunikation","og_description":"PERSONALISERET KOMMUNIKATIONOms\u00e6t data til markedsf\u00f8ring og kunde-kommunikation med effektViden om kunden essentiel. Jo bedre du er til at tale til kunden ud fra hans eller hendes demografiske profil, k\u00f8bsadf\u00e6rd, interesser, behov, jo bedre resultater f\u00e5r du. Foruds\u00e6tningen er, at du b\u00e5de har styr p\u00e5 dine data og kan bruge dine data \u2013 og oms\u00e6tte dem […]","og_url":"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/","og_site_name":"Express","article_publisher":"https:\/\/www.facebook.com\/expressas2630\/","article_modified_time":"2024-12-18T08:41:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/","url":"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/","name":"Personaliseret kommunikation","isPartOf":{"@id":"https:\/\/www.express.dk\/#website"},"datePublished":"2021-10-19T15:58:14+00:00","dateModified":"2024-12-18T08:41:10+00:00","breadcrumb":{"@id":"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/personaliseret-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.express.dk\/"},{"@type":"ListItem","position":2,"name":"Forside (tidligere)","item":"https:\/\/www.express.dk\/?page_id=1980"},{"@type":"ListItem","position":3,"name":"Direct Mail og Marketing","item":"https:\/\/www.express.dk\/forside\/direct-mail-og-marketing\/"},{"@type":"ListItem","position":4,"name":"Personaliseret kommunikation"}]},{"@type":"WebSite","@id":"https:\/\/www.express.dk\/#website","url":"https:\/\/www.express.dk\/","name":"Express","description":"Eksperter i Business Print og Direct Mail","publisher":{"@id":"https:\/\/www.express.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.express.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.express.dk\/#organization","name":"Express","url":"https:\/\/www.express.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.express.dk\/#\/schema\/logo\/image\/","url":"https:\/\/www.express.dk\/wp-content\/uploads\/2022\/11\/expresslogoblue.png","contentUrl":"https:\/\/www.express.dk\/wp-content\/uploads\/2022\/11\/expresslogoblue.png","width":946,"height":376,"caption":"Express"},"image":{"@id":"https:\/\/www.express.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/expressas2630\/","https:\/\/dk.linkedin.com\/company\/express-a-s-2630"]}]}},"_links":{"self":[{"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/pages\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":11,"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/pages\/1130\/revisions"}],"predecessor-version":[{"id":2950,"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/pages\/1130\/revisions\/2950"}],"up":[{"embeddable":true,"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/pages\/1158"}],"wp:attachment":[{"href":"https:\/\/www.express.dk\/en\/wp-json\/wp\/v2\/media?parent=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}