{"id":1160,"date":"2021-10-19T18:30:59","date_gmt":"2021-10-19T16:30:59","guid":{"rendered":"https:\/\/express-as.dk\/?page_id=1160"},"modified":"2024-12-18T09:19:33","modified_gmt":"2024-12-18T08:19:33","slug":"direct-mail-og-datastyret-indhold","status":"publish","type":"page","link":"https:\/\/www.express.dk\/en\/forside\/direct-mail-og-marketing\/direct-mail-og-datastyret-indhold\/","title":{"rendered":"Direct Mail og datastyret indhold"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#536471″ background_image=”https:\/\/express-as.dk\/wp-content\/uploads\/2021\/04\/brand-identity.jpg” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Bebas Neue||||||||” header_font_size=”150px” header_line_height=”0.9em” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” header_font_size_tablet=”80px” header_font_size_phone=”48px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1em” header_line_height_phone=”” header_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Direct Mail og datastyret indhold<\/span><\/h1>\n

[\/et_pb_text][et_pb_divider color=”#E51620″ divider_weight=”12px” _builder_version=”4.16″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_2_font=”Bebas Neue||||||||” header_2_font_size=”80px” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|tablet” box_shadow_horizontal_tablet=”-83vw” box_shadow_horizontal_phone=”” box_shadow_horizontal_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Direct Mail og personlig kommunikation driver effektivitet<\/h2>\n

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Direct Mail performer godt \u2013 det har det altid gjort. Det f\u00e5r forbrugernes opm\u00e6rksomhed, er datadrevet, relevant, og budskabet fremst\u00e5r vedkommende og fysisk. Direct Mail kan tillige sendes til forbrugere, der ikke endnu har givet permission og samtidig opsamle nye!<\/p>\n

Direct Mail er et virkelig st\u00e6rkt element i virksomhedernes medie pallette inden for kundedialog og leadopsamling. Det er ofte et effektivt supplement til virksomhedernes digitale kundekommunikation, hvor brugen af e-mail ikke er mulig pga. manglende permission eller blot har tabt pusten med faldende \u00e5bningsrater \u2013 og effekt!<\/p>\n

Med Direct Mail er der h\u00f8j garanti for, at modtageren ser og tager stilling til indholdet af din Direct Mail. Og lad os v\u00e6re helt \u00e6rlige! Der er ikke kamp om pladsen i postkassen l\u00e6ngere, men der er der til geng\u00e6ld i e-mail indbakken. Derfor f\u00e5r du med Direct Mail muligheden for at skille dig ud og blive h\u00f8rt.<\/p>\n

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Direct mail skaber resultater<\/h2>\n

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If\u00f8lge research er direct mails st\u00f8rste styrke netop, at kommunikationen virker mere personlig. Det er blandt andet med til at give h\u00f8je engagementsrater, hvilket i stigende grad bliver brugt til at skabe brand awareness og drive trafik til andre kanaler.<\/p>\n

De fleste forbrugere foretr\u00e6kker at m\u00f8de et brand gennem en blanding af fysisk og digitalt indhold. Direct mail har en s\u00e6rlig indflydelse og effekt blandt dem, der er vokset op med digital kommunikation, da post virker mere personaliseret og unikt og 45% stoler p\u00e5 indhold der kommer med post.<\/p>\n

Research viser bl.a., at en stor del af de kampagner, der har brugt direct mail som hovedkanal, har oplevet en positiv effekt p\u00e5 ROI \u00a0som er h\u00f8jere end gennemsnittet for alle kampagner. Effektiviteten skal desuden ses i lyset af direct mails evne til at skabe kundeloyalitet som er n\u00e6sten dobbelt s\u00e5 h\u00f8j som andre kampagner.<\/p>\n

(kilde: Research report by WARC and Royal Mail Marketreach 2021 \u201cDriving effectiveness through direct mail\u201d)<\/p>\n

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Direct Mail R\u00e5dgivning<\/h2>\n

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Hos Express bliver du betjent af nogle af Danmarks mest erfarne og dedikerede eksperter inden for distribution og direkte markedsf\u00f8ring. Derfor f\u00e5r du ikke alene produceret en opgave – du f\u00e5r l\u00f8st dine udfordringer og afd\u00e6kket dine muligheder.<\/p>\n

Du kan regne med at f\u00e5 forslag til besparelser p\u00e5 porto eller til udformning af din Direct Mail. Vi ser ogs\u00e5 p\u00e5 mulige kvalitetsforbedringer og alternative l\u00f8sninger og kan ogs\u00e5 hj\u00e6lpe dig med ops\u00e6tning af din kommunikation og projektledelse.\u00a0<\/p>\n

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Skal vi hj\u00e6lpe dig med direkte markedsf\u00f8ring?<\/h2>\n

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Vi ved, hvad der skal til for at skabe resultater! Uanset om det er masseudsendelse eller personaliseret materialer.\u00a0<\/p>\n

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Direct Mail og datastyret indholdDirect Mail og personlig kommunikation driver effektivitetDirect Mail performer godt \u2013 det har det altid gjort. Det f\u00e5r forbrugernes opm\u00e6rksomhed, er datadrevet, relevant, og budskabet fremst\u00e5r vedkommende og fysisk. Direct Mail kan tillige sendes til forbrugere, der ikke endnu har givet permission og samtidig opsamle nye! 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