{"id":2968,"date":"2025-04-02T15:52:30","date_gmt":"2025-04-02T13:52:30","guid":{"rendered":"https:\/\/www.express.dk\/?p=2968"},"modified":"2025-05-20T13:58:14","modified_gmt":"2025-05-20T11:58:14","slug":"nar-man-kun-har-en-hammer-sa-ligner-alt-et-som","status":"publish","type":"post","link":"https:\/\/www.express.dk\/en\/nar-man-kun-har-en-hammer-sa-ligner-alt-et-som\/","title":{"rendered":"N\u00c5R MAN KUN HAR EN HAMMER, S\u00c5 LIGNER ALT ET S\u00d8M"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

ARTIKEL<\/strong><\/h1>\n

N\u00c5R MAN KUN HAR EN HAMMER, S\u00c5 LIGNER ALT ET S\u00d8M<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Digitalisering har transformeret m\u00e5den, vi kommunikerer p\u00e5. Danmark er blandt verdens mest digitaliserede lande med l\u00f8sninger som MitID, e-Boks og mit.dk. Denne udvikling har skabt en overbevisning om, at digital kommunikation er universel og altid effektiv. Men det er en fejlantagelse, der kan have alvorlige konsekvenser for b\u00e5de afsendere og modtagere. For troen p\u00e5, at al direkte kommunikation kan l\u00f8ses digitalt, overser en vigtig realitet: Ikke alle kan, vil eller \u00f8nsker at modtage budskaber og kommunikation i digitale kanaler!<\/p>\n

 <\/p>\n

En overset gruppe: De digitalt fritagede<\/h3>\n

Omkring 7-8% af den danske voksne befolkning er digitalt fritaget. Det svarer til flere hundrede tusinde mennesker, der ikke kan modtage eller l\u00e6se meddelelser i deres digitale postkasse. Det er en mangfoldig gruppe, der blandt andet inkluderer \u00e6ldre borgere, personer med funktionsneds\u00e6ttelse, borgere med sproglige barrierer og dem, der blot har valgt ikke at anvende digitale medier. For disse mennesker er et fysisk brev ikke en luksus eller en relikvie fra fortiden – det er en n\u00f8dvendighed eller et valg.<\/p>\n

 <\/p>\n

Fejlagtige antagelser om digitale kanaler<\/h3>\n

Mange virksomheder og offentlige myndigheder antager fejlagtigt, at digitalt afsendt kommunikation er modtaget og l\u00e6st. Men realiteten viser noget andet. Selv blandt de digitalt aktive modtagere kan beskeder forsvinde i m\u00e6ngden af e-mails, push-notifikationer og spam. Derudover er mange danskere blevet skeptiske over for at \u00e5bne links i e-mails og SMS-beskeder p\u00e5 grund af risikoen for phishing og cyberkriminalitet. Denne mistillid undergraver effektiviteten af digital kommunikation.<\/p>\n

 <\/p>\n

Beviset: Fysisk og digital kommunikation supplerer hinanden<\/h3>\n

Unders\u00f8gelser viser konsekvent, at en kombination af fysisk og digital kommunikation giver de h\u00f8jeste l\u00e6se- og responsscorer. Hvor digitale beskeder kan v\u00e6re hurtige og praktiske, har fysiske breve en unik evne til at skabe opm\u00e6rksomhed og signalere vigtighed. Breve risikerer ikke at blive overset p\u00e5 samme m\u00e5de som en e-mail, der kan arkiveres eller slettes med et enkelt klik. Brevet bliver et fysisk, h\u00e5ndgribeligt element i modtagerens hverdag, som opfordrer til handling.<\/p>\n

 <\/p>\n

Det ansvarlige valg<\/h3>\n

At v\u00e6lge en ensidig digital strategi kan i mange tilf\u00e6lde v\u00e6re decideret uansvarligt. Det kan resultere i, at vigtige beskeder aldrig n\u00e5r frem, og at modtagere ekskluderes fra vigtig kommunikation. En afsender, der udelukkende satser p\u00e5 digitale kanaler, agerer som en person, der kun har en hammer og derfor ser alle problemer som et s\u00f8m. En ansvarlig kommunikationsstrategi b\u00f8r tage hensyn til mangfoldigheden blandt modtagerne og anvende flere kanaler for at sikre, at budskabet n\u00e5r ud.<\/p>\n

 <\/p>\n

Fakta taler for sig selv<\/h3>\n
    \n
  1. Digital fritagelse<\/strong>:<\/span> Cirka 7-8% af voksne danskere er fritaget fra digital kommunikation.<\/li>\n
  2. Skepsis over for digitale links<\/strong>:<\/span> Phishing og cybertrusler f\u00f8rer til, at mange ikke \u00e5bner digitale beskeder.<\/li>\n
  3. Effekt af kombineret kommunikation<\/strong>:<\/span> Unders\u00f8gelser viser, at en kombination af fysisk og digital kommunikation giver markant bedre resultater i forhold til l\u00e6se- og responshyppighed.<\/li>\n<\/ol>\n

     <\/p>\n

    Konklusion: kommunikation skal v\u00e6re inkluderende<\/h2>\n

    Digitalisering er en fantastisk mulighed, men den kan ikke st\u00e5 alene. En mangfoldig kommunikationsstrategi, der kombinerer digitale og fysiske kanaler, er ikke blot en mulighed – det er en n\u00f8dvendighed for at sikre, at ingen bliver efterladt. N\u00e6ste gang en besked skal sendes, b\u00f8r vi overveje: Sender vi denne p\u00e5 den mest effektive og inkluderende m\u00e5de? Eller bruger vi bare den hammer, vi kender bedst?<\/p>\n

    <\/h4>\n

    Kontakt os i dag for at h\u00f8re mere om, hvordan vi kan hj\u00e6lpe dig med dine kommunikationsbehov. <\/span>Kontakt os her.<\/a><\/span><\/h3>\n

     <\/p>\n

     <\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n

    EXPRESS<\/strong><\/span> garanterer at din kommunikation er i trygge h\u00e6nder. Vi s\u00f8rger for, at dine beskeder n\u00e5r frem til modtagerne p\u00e5 den mest effektive m\u00e5de, s\u00e5 du kan fokusere p\u00e5 at drive din forretning.<\/h2>\n

     <\/p>\n<\/blockquote>\n

    \n

    EXPRESS <\/strong><\/span>er auditeret i henhold til b\u00e5de ISAE 3000 og ITGC TYPE 1 og 2 erkl\u00e6ringer, som dokumenterer vores solide kontrolmilj\u00f8 og datasikkerhedsprocedurer.<\/h2>\n<\/blockquote>\n
      \n
    • \u00a0<\/li>\n<\/ul>\n

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      Skal vi hj\u00e6lpe dig med direkte markedsf\u00f8ring?<\/h2>\n

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      Hos Express kan vi hj\u00e6lpe dig med alle mulighederne inden for digital og fysisk kommunikation.<\/p>","protected":false},"author":13,"featured_media":2979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[24,22,25],"class_list":["post-2968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-mail","tag-direct-mail","tag-fysisk-mail"],"yoast_head":"\nN\u00e5r man kun har en hammer s\u00e5 ligner alt et s\u00f8m<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.express.dk\/en\/nar-man-kun-har-en-hammer-sa-ligner-alt-et-som\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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