{"id":668,"date":"2019-11-21T11:39:23","date_gmt":"2019-11-21T10:39:23","guid":{"rendered":"https:\/\/express-as.dk\/?p=668"},"modified":"2021-05-07T11:00:51","modified_gmt":"2021-05-07T09:00:51","slug":"hvorfor-bruge-intelligent-direct-mail","status":"publish","type":"post","link":"https:\/\/www.express.dk\/en\/hvorfor-bruge-intelligent-direct-mail\/","title":{"rendered":"HVORFOR BRUGE (INTELLIGENT) DIRECT MAIL?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Mange tror, at fysiske breve er en udd\u00f8ende race og har helliget deres marketing-ressourcer til den digitale verden. Men i stedet for, at det ene udelukker det andet, b\u00f8r du m\u00e5ske overveje at kombinere det bedste fra to verdener. Bruger du f.eks. direct mail i kombination med e-mail p\u00e5 den rigtige m\u00e5de, vil du opleve meget bedre resultater. I dette indl\u00e6g kan du blive klogere p\u00e5 potentialet i at lade direct mail v\u00e6re en del af din kommunikations-pallette.<\/p>\n

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Derfor er intelligent direct mail relevant for din virksomhed<\/h3>\n

 <\/p>\n

Deler vi det groft op, ser vi typisk to tilgange til direct mail:<\/p>\n

Den ene gruppe er dem, der mener, at digitale kanaler har f\u00e5et det fulde overtag og derfor per automatik har valgt de fysiske fra.<\/p>\n

Den anden gruppe d\u00e6kker over dem, der stadig bruger standard direct mail, hvor fysiske breve sendes til Gud og hver mand, der m\u00e5ske\/m\u00e5ske ikke er interesseret i et budskab.<\/p>\n

Og s\u00e5 er der en tredje \u2013 desv\u00e6rre alt for lille \u2013 gruppe best\u00e5ende af dem, der arbejder med intelligent direct mail\u00a0<\/span>TM<\/sup>.<\/p>\n

<\/strong><\/h3>\n

<\/h3>\n

Hvad mener vi med intelligent direct mail?<\/h3>\n

 <\/p>\n

N\u00e5r vi v\u00e6lger at bringe ordet \u201dintelligent\u201d i spil i forbindelse med dette omr\u00e5de, er det fordi vi oplever, at rigtig mange virksomheder har potentiale til at skabe langt bedre resultater med deres direct mail indsatser, hvis de arbejder mere intelligent med dem. Alts\u00e5 med bedre omtanke og strategi og ved brug af data og resultatm\u00e5ling.<\/p>\n

Intelligent Direct Mail \u2122 er en disciplin, hvor du som afsender (virksomhed) g\u00f8r dig anstrengelser for at sikre s\u00e5 h\u00f8j oplevet relevans hos modtageren (f.eks. kunder og kundeemner) som overhovedet muligt. Det er ingen nyhed, at forbrugerne er blevet langt mere kr\u00e6sne og selektive, og derfor er relevans alts\u00e5 et n\u00f8gleord, hvis du vil skabe resultater \u2013 og bruge dine penge mest fornuftigt.<\/p>\n

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<\/h3>\n

Hvad er form\u00e5let med din direct mail?<\/h3>\n

 <\/p>\n

N\u00e5r du skal vurdere, om direct mail er relevant for dig, b\u00f8r du f\u00f8rst og fremmest blive skarp p\u00e5 form\u00e5let med denne indsats. Hvorfor b\u00f8r din virksomhed bruge direct mail i det hele taget, og hvad er form\u00e5let med den specifikke udsendelse?<\/p>\n

Det er vigtigt at tydeligt definere form\u00e5let med indsatsen, uanset om du skal sende e-mails eller fysiske breve. Mange virksomheder forfalder til den vildfarelse, at AL information er vigtig for ALLE. Men inderst inde ved mange udm\u00e6rket godt, at det ikke er tilf\u00e6ldet.<\/p>\n

Form\u00e5let vil ofte v\u00e6re at skabe et direkte salg, en respons, et bes\u00f8g, et klik, en permission. Men det kan ogs\u00e5 v\u00e6re, at form\u00e5let er at skabe en serviceoplevelse hos kunden eller m\u00e5ske at fastholde kunden.<\/p>\n

<\/h3>\n

<\/h3>\n

Forst\u00e5r din m\u00e5lgruppe hvorfor?<\/h3>\n

 <\/p>\n

N\u00e5r du kender form\u00e5let med dit budskab, er det samtidig vigtigt at blive skarp p\u00e5, hvem du \u00f8nsker at sende til (her b\u00f8r du m\u00e5ske ogs\u00e5 t\u00e6nke p\u00e5, hvem der kan undv\u00e6re dit budskab).<\/p>\n

De fleste har pr\u00f8vet at blive bombarderet med et marketingbudskab, hvor man ikke kan andet end ryste p\u00e5 hovedet og t\u00e6nke \u201dHvorfor?\u201d. Det kan fx v\u00e6re at blive tilbudt at k\u00f8be et par briller hos den optiker, du k\u00f8bte briller hos for 3 uger siden, eller at blive tilbudt et abonnement p\u00e5 pr\u00e6cis det tidsskrift, du netop har tegnet abonnement p\u00e5. Det er mildt sagt at kaste penge direkte ud ad vinduet.<\/p>\n

At definere dit form\u00e5l er en vigtig \u00f8velse for at sikre, at du ikke spilder ressourcer p\u00e5 at sende til modtagere, der bare bliver irritererede. Dine modtagere skal forst\u00e5, hvorfor de modtager lige netop dit brev \u2013 de skal kunne se relevansen.<\/p>\n

Vil du i gang med direct mail?\u00a0<\/span><\/p>\n

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Mange tror, at fysiske breve er en udd\u00f8ende race og har helliget deres marketing-ressourcer til den digitale verden. Men i stedet for, at det ene udelukker det andet, b\u00f8r du m\u00e5ske overveje at kombinere det bedste fra to verdener.<\/p>","protected":false},"author":4,"featured_media":672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nIntelligent direct mail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.express.dk\/en\/hvorfor-bruge-intelligent-direct-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligent direct mail\" \/>\n<meta property=\"og:description\" content=\"Mange tror, at fysiske breve er en udd\u00f8ende race og har helliget deres marketing-ressourcer til den digitale verden. 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